Core Divisions | Heritage + Culture | Science + Technology |Enterprise + Sustainability | Artisanal + Perfumery
Oud Artisanal & Perfumery Division
Where Resin Becomes Art, and Scent Becomes Expression
Oud is not only studied or traded—it is felt, shaped, and composed. In the hands of artisans and perfumers, agarwood transcends material form and becomes memory, emotion, and identity. The Oud Artisanal & Perfumery Division exists to honor this transformation.
This division is dedicated to the craft, artistry, and sensory mastery of oud, preserving time-honored techniques while nurturing contemporary expression. From traditional carving, bead making, incense preparation, and distillation to modern niche perfumery and scent design, we cultivate artisans who understand oud as both medium and message.
Through atelier-based training, sensory education, and hands-on mastery, students learn to read the language of aroma—its texture, depth, evolution, and soul. We teach how terroir, resin chemistry, aging, and extraction methods influence scent profiles, empowering creators to compose with intention rather than imitation.
In a world saturated with synthetic shortcuts, the Oud Artisanal & Perfumery Division upholds authenticity, patience, and provenance. Each creation is rooted in respect for material, maker, and origin—where craftsmanship is measured not by speed, but by integrity and emotional resonance.
This is where ancient hands meet modern noses, where tradition inspires innovation, and where oud becomes a signature of human creativity.
The Oud Artisanal & Perfumery Division is devoted to the mastery of fragrance creation, artisanal craftsmanship, and aesthetic innovation using Agarwood as its heart.
It brings together perfumers, artists, and creative entrepreneurs to rediscover the timeless beauty of Oud through scent design, handmade crafts, and sensory storytelling.
This division transforms Agarwood from a natural resource into an art form — blending heritage, science, and imagination.
Vision
To be the global center for Oud artistry and perfumery education, cultivating a new generation of scent-makers, artisans, and creative entrepreneurs who uphold the integrity and spirit of Oud.
Mission
- To train and inspire artisans and perfumers in traditional and modern fragrance creation.
- To develop handcrafted Oud-based products that combine sustainability, elegance, and innovation.
- To preserve ancestral craftsmanship while fostering new forms of artistic expression.
- To empower local communities by transforming indigenous skills into creative enterprises.
- To celebrate the culture of scent as both an art and a philosophy of wellbeing.
Core Programs & Workshops
- Agarwood Beads & Jewelry Crafting Workshop
- Bead polishing, stringing, and scent preservation techniques.
- Artistic bead design and symbolism in spiritual traditions.
- Agarwood Candle Making Workshop
- Understanding scent diffusion and burn performance.
- Designing elegant candle products for premium markets.
- Formulating soy and beeswax-based aromatic candles.
- Agarwood Herbal Leaf Tea Preparation Course
- Agarwood Incense Crafting Workshop
- Traditional incense-making methods using natural binders and resins.
- Crafting coils, sticks, and cones with precise aroma profiles.
- Balancing fragrance longevity and smoke purity.
- Agarwood Perfumery & Scent Preparation Training Course
- Foundations of perfumery and olfactory science.
- Blending techniques for attars, mists, and perfume oils.
- Sourcing and profiling Oud oil varieties.
- Creating signature scent compositions inspired by nature and culture.
- Agarwood Soap & Bath Artistry Workshop
- Infusing Oud essence in artisan soap, bath oils, and skincare.
- Study of natural formulation and aromatherapeutic properties.
- Agarwood Wine & Elixir Crafting Workshop
- Exploration of fermentation and herbal infusion techniques using Oud essence.
- Cultural origins and modern interpretations of agarwood elixirs.
Creative Focus Areas
- Artisan perfumery and fragrance blending.
- Natural product design and packaging aesthetics.
- Cultural scent expressions and regional influences.
- Sensory marketing and experiential perfumery.
Facilities
- Perfumery Blending Studio
- Artisan Craft Laboratory
- Olfactory Experience Room
- Packaging & Design Atelier