1. Quality Grading
- Agarwood Chips
- Grades:
- Super Grade / A+ – Dark, heavy, resin-saturated, strong aroma, high oil content.
- Grade A – Slightly lighter, good resin content, aromatic.
- Grade B – Moderate resin, lighter aroma, often used for blending.
- Grade C / Lower – Minimal resin, mostly wood, lower market value.
- Factors: Resin content, color, density, aroma intensity, age of tree, origin.
- Agarwood Oil
- Grades (based on color, density, aroma):
- Super-grade Oud Oil: Dark, thick, extremely aromatic, aged.
- Premium: Medium-dark, aromatic, suitable for perfumery.
- Standard / Commercial: Lighter color, moderate aroma, used in blends.
- Parameters:
- GC-MS / Lab analysis for chemical profile
- Viscosity, color, aroma strength, longevity
- Incense & Candles
- Grades: Based on raw material quality (chips/oil), burning aroma, and composition.
- Premium incense uses high-grade chips or oil.
- Standard incense uses lower-grade chips mixed with fillers.
- Beads / Jewelry
- Graded by resin content, aroma, color, and wood density.
- Higher resin → darker, heavier, more fragrant beads → luxury segment.
2. Packaging
- Chips:
- Vacuum-sealed pouches, tins, or glass jars to preserve aroma and prevent moisture.
- Clear labeling with grade, origin, and weight.
- Oil:
- Dark glass vials or bottles (10–50 mL) to prevent UV degradation.
- Dropper bottles or sealed caps for premium oils.
- Include lab-tested quality certification or batch number.
- Incense & Candles:
- Eco-friendly boxes, tins, or glass containers.
- Fragrance labels: grade/type, burn time, instructions.
- Branded with artisan/cultural motifs for premium positioning.
- Beads / Jewelry:
- Velvet pouches, wooden boxes, or acrylic cases.
- Include origin certificate or resin grade info.
- Branding Tip: Premium Agarwood products should have minimalist, elegant packaging emphasizing natural luxury, rarity, and sustainability.
3. Branding & Marketing
- Positioning:
- Luxury: Super-grade oil, high-resin chips, artisanal incense, jewelry.
- Spiritual / Lifestyle: Incense sticks, beads, candles.
- Commercial / Everyday: Lower-grade chips for regular incense, candle-making, perfumery blends.
- Branding Elements:
- Highlight origin & authenticity (e.g., Philippine Agarwood / sustainably harvested).
- Use heritage motifs (Southeast Asian cultural designs) for artisanal appeal.
- Eco-friendly or luxury labels → attract conscious buyers.
- Include traceability: batch, plantation, harvesting method.
- Examples of Marketing Focus:
- “Oud from sustainably cultivated Aquilaria malaccensis.”
- “Artisan incense for meditation and luxury lifestyle.”
- “Luxury perfumery-grade agarwood oil.”
