Jeroen Lauri P. Joyel
Environmentalist | Certified Agarwood Traceability & Blockchain Systems Specialist (CATBSS)
Jeroen Lauri P. Joyel is a visionary leader at the forefront of integrating emerging digital technologies with sustainable agriculture and commodity traceability, with a specialized focus on Agarwood (Aquilaria spp.) value chains. As a passionate advocate for transparency, quality assurance, and ethical trade, Jeroen champions the adoption of blockchain-enabled digital traceability systems to transform how high-value natural products are monitored, verified, and commercialized in the global marketplace.
With deep roots in agribusiness innovation and technology adoption, Jeroen has dedicated his career to addressing the critical challenges faced by Agarwood producers, traders, and regulators—such as illegal harvesting, supply chain opacity, and inconsistent product authentication. His expertise spans the intersection of agroforestry systems, sustainable value chain governance, and decentralized ledger technologies, enabling stakeholders to ensure provenance integrity, improve market confidence, and enhance regulatory compliance.
Jeroen’s work emphasizes the practical application of blockchain platforms and digital traceability frameworks that capture farm-to-consumer data at every stage of the Agarwood lifecycle—planting, cultivation, inoculation, harvesting, processing, grading, and distribution. By leveraging secure, immutable records and interoperable digital identifiers, his approach empowers farmers with real-time insights, facilitates ethical supply chain practices, and supports international buyers with trusted product histories.
In addition to his technological leadership, Jeroen is a sought-after speaker, facilitator, and educator who bridges the gap between traditional agricultural stakeholders and digital innovation ecosystems. His presentations are known for their clarity, strategic relevance, and actionable roadmap on how blockchain and traceability can unlock premium value for natural products while enhancing sustainability, compliance, and consumer trust.
Whether engaging with policymakers, agritech developers, or global commodity traders, Jeroen continues to drive a future where smart technology enables transparent, resilient, and equitable value chains—starting with Agarwood and extending to other high-value agricultural commodities.