7.2 Photography basics for ecommerce display

Here’s a TESDA-aligned module on photography basics for e-commerce display of agarwood jewelry, suitable for training manuals, learner guides, and UTPRAS documentation. This complements your modules on branding, packaging, and product portfolios by teaching trainees how to visually present their jewelry online.


📸 Photography Basics for E-Commerce Display

1. Objective

Trainees will learn to:

  • Capture high-quality images of agarwood jewelry for online marketplaces
  • Apply basic photography principles to enhance visual appeal and product clarity
  • Use lighting, composition, and background effectively
  • Optimize images for branding, storytelling, and customer engagement

2. Importance of Product Photography

  • First impression drives online purchase decisions
  • Highlights resin texture, bead quality, color, and craftsmanship
  • Complements storytelling, packaging, and branding
  • Reduces customer queries, returns, and dissatisfaction

3. Equipment and Setup

ItemPurpose
Camera / SmartphoneHigh-resolution images (minimum 12 MP recommended)
TripodPrevents camera shake, maintains consistency
Light sourceNatural daylight or softbox for even lighting
BackgroundPlain, neutral backgrounds to highlight beads (white, black, beige)
ReflectorsReduce shadows and enhance bead luster
Macro lens / smartphone macro modeCapture close-up details of resin-rich beads

4. Photography Techniques

a. Lighting

  • Use diffused natural light to avoid harsh shadows
  • Avoid direct sunlight that can overexpose resin or change color perception
  • Reflective surfaces or mirrors can highlight shine without glare

b. Composition

  • Keep beads centered and in focus
  • Use rule of thirds for dynamic visual interest
  • Include props sparingly (fiber pouches, natural accents) to reinforce branding

c. Angles and Detail

  • Capture multiple angles: front, side, and top-down
  • Highlight high-resin areas and focal beads
  • Use close-ups to show texture, luster, and craftsmanship

d. Post-Processing

  • Adjust brightness, contrast, and sharpness minimally
  • Maintain true colors and resin appearance
  • Crop and resize images for website or marketplace standards

5. TESDA-Aligned Learning Outcomes

After completing this module, trainees should be able to:

  1. Set up a basic photography station for agarwood jewelry
  2. Capture high-quality images showcasing resin grade, design, and craftsmanship
  3. Apply lighting, composition, and macro techniques for product clarity
  4. Edit images to enhance visual appeal without altering authenticity
  5. Prepare photos for online marketplaces, social media, and e-commerce platforms

6. Practical Workshop Activity

  1. Trainees select finished jewelry pieces from their portfolio
  2. Set up a simple photography station with proper lighting and background
  3. Capture images using different angles and close-ups
  4. Perform basic post-processing for brightness, contrast, and cropping
  5. Instructor evaluates image clarity, aesthetic appeal, and accurate representation of resin and bead quality

7. Tips for Effective E-Commerce Photography

  • Use neutral, clutter-free backgrounds to emphasize beads
  • Highlight high-resin or focal beads to attract attention
  • Maintain color accuracy; misrepresentation reduces customer trust
  • Use consistent lighting and angles for portfolio cohesion
  • Label and organize images for easy upload and categorization

If you want, I can now compile all your agarwood bead and jewelry modules—from raw material selection, crafting, finishing, scent preservation, packaging, branding, pricing, portfolio creation, to photography—into a full TESDA-compliant curriculum, complete with competency mapping, assessment tools, UTPRAS-ready training plan, and templates.

Do you want me to proceed with that?