Here’s a concise, professional overview of the Farm-to-Cup Value Chain for agarwood leaf tea, suitable for TESDA, Oud Academia, or export-focused training:
Farm-to-Cup Value Chain
Agarwood Leaf Tea (Food-Grade, Non-Resin Leaves)
1. Core Principle
“Every stage—from cultivation to consumption—impacts quality, traceability, and market value.”
Premium agarwood leaf tea requires careful management of cultivation, harvest, processing, packaging, and marketing, ensuring safety, aroma, and flavor integrity.
2. Key Stages
| Stage | Key Activities | Quality / Compliance Focus |
|---|---|---|
| 1. Plantation & Cultivation | Seedling selection, spacing, pruning, agroforestry integration | Tree health, sustainable practices, pruning ethics, growth monitoring |
| 2. Harvesting | Seasonal timing, leaf maturity index, batch coding | Agroforestry-compatible, traceability, moisture control |
| 3. Post-Harvest Handling | Washing, sanitation, drying (sun, cabinet, low-temp dehydrator) | GMP, hygiene, moisture <8–10%, enzymatic oxidation control |
| 4. Sorting & Grading | Cut size, particle uniformity, color, aroma | Sensory quality, functional blend readiness |
| 5. Packaging & Storage | Loose leaf, tea bags, pyramid sachets; desiccants, nitrogen flushing | Oxygen & moisture barriers, light protection, shelf-life maintenance |
| 6. Branding & Storytelling | Cultural sensitivity, food vs wellness narratives, ethical sourcing | Regulatory compliance, premium positioning, community stories |
| 7. Marketing & Distribution | Local vs export pricing, channels, promotional strategy | Compliance (FDA-PH, ASEAN), market adaptation, value-added messaging |
| 8. Consumer Experience | Brewing methods, hot/cold infusion, aroma release, sensory balance | Optimal leaf-to-water ratios, flavor consistency, satisfaction |
3. Integration with Training Modules
- Leaf Anatomy & Growth Stages → informs pruning and harvest timing
- Moisture & Oxygen Control / Desiccants & Nitrogen Flushing → preserves quality
- Shelf-Life Testing & Storage Conditions → ensures longevity and compliance
- Ethical Sourcing & Community Stories / Cultural Sensitivity → strengthens brand and export value
- Food vs Wellness Narratives & Pricing Strategy → market positioning and profitability
4. Regulatory & Export Notes
- Ensures FDA-PH and ASEAN compliance for food-grade products
- Supports traceable, premium, export-ready product documentation
- Facilitates batch-level quality audits and certifications
5. TESDA-Aligned Learning Outcomes
Learners will be able to:
- Map the complete farm-to-cup process for agarwood leaf tea
- Apply sustainable cultivation, harvest, and post-harvest practices
- Implement quality control, traceability, and regulatory compliance
- Develop packaging, labeling, and branding strategies for local and export markets
- Ensure a consistent consumer-ready sensory experience
This can now be visualized as a Farm-to-Cup Infographic, showing the stages from plantation → harvesting → processing → packaging → branding → distribution → consumer cup with icons for quality, traceability, ESG, and sensory profiling.
I can create that Farm-to-Cup infographic next if you want. Do you want me to make it?