Agarwood Strategic Business Planning Workshop

Perfect—here’s a ready-to-run WORKSHOP CURRICULUM designed specifically for Agarwood Enterprise Development & Strategic Business Planning. This is practical, investor-ready, and works well for growers, processors, exporters, and integrated agarwood ventures (very aligned with what you’re building).

From Plantation to Premium Markets

Format: 2–3 Days (flexible)
Audience: Agarwood farmers, plantation managers, entrepreneurs, cooperatives, investors, LGUs, academe–industry programs
Method: Short lectures + guided worksheets + group work + real agarwood case studies
Final Output: A complete Agarwood Business Strategy & Action Plan

🎯 Workshop Outcomes

By the end of the workshop, participants will:

  • Understand global agarwood market dynamics
  • Identify profitable positioning (chips, oil, incense, perfumery, wellness)
  • Build a clear business model
  • Develop a 5–10 year strategic roadmap
  • Prepare an investor- or buyer-facing plan

🗓 DAY 1 — MARKET & STRATEGIC FOUNDATIONS

Module 1: Agarwood Market Intelligence

Duration: 1.5 hours

Topics

  • Global agarwood value chain overview
  • Key markets: Middle East, East Asia, EU niche luxury
  • Product categories:
    • Chips (grade A–C)
    • Distillation wood
    • Essential oil
    • Finished luxury products
  • Price determinants:
    • Species
    • Resin density
    • Induction method
    • Certification & traceability
  • Plantation-grown vs wild agarwood realities

Activity

🧠 Market Mapping Exercise
Participants map where their product fits in the global value chain.

Output

✔ Market Positioning Map (Current vs Target Market)

Module 2: Vision, Mission & Strategic Identity

Duration: 1 hour

Topics

  • Why agarwood businesses fail without strategy
  • Vision beyond farming (enterprise thinking)
  • Aligning sustainability + profitability
  • Strategic identity: farmer, producer, processor, brand owner?

Activity

✍️ Vision–Mission Workshop
Participants draft:

  • Vision (10–20 years)
  • Mission (what they do differently)
  • Core values (sustainability, quality, ethics)

Output

✔ Strategic Identity Statement

Module 3: Industry & Competitive Analysis

Duration: 1.5 hours

Topics

  • PESTLE analysis (policy, CITES, climate, tech)
  • Porter’s Five Forces (buyers, suppliers, substitutes)
  • SWOT analysis tailored to agarwood enterprises
  • Competitor benchmarking (Indonesia, Vietnam, India, Laos)

Activity

📊 SWOT + Risk Mapping

  • Biological risks
  • Market risks
  • Regulatory risks

Output

✔ Strategic SWOT & Risk Matrix

🗓 DAY 2 — BUSINESS MODEL & STRATEGY DESIGN

Module 4: Agarwood Business Models

Duration: 1.5 hours

Topics

  • Plantation-only vs vertically integrated models
  • Revenue streams:
    • Tree investment programs
    • Chip sales
    • Oil distillation
    • White-label supply
    • Training & certification
  • Cost structures & margins
  • Scaling strategies

Activity

🧩 Business Model Canvas (Agarwood Edition)

Output

✔ Completed Agarwood Business Model Canvas

Module 5: Strategic Goal Setting & Roadmapping

Duration: 1 hour

Topics

  • SMART & OKRs for agribusiness
  • Short (1–2 yr), mid (3–5 yr), long-term (10 yr)
  • Land expansion vs yield optimization
  • Technology adoption (inoculation, extraction)

Activity

🛣 Strategic Roadmap Exercise
Participants design:

  • Production milestones
  • Market entry targets
  • Capital requirements

Output

✔ 5–10 Year Strategic Roadmap

Module 6: Operations, Quality & Compliance

Duration: 1.5 hours

Topics

  • Plantation operations planning
  • Induction protocols & yield optimization
  • Harvest ethics & sustainability
  • Quality grading standards
  • CITES, DENR, export documentation
  • Traceability & certification systems

Activity

🧪 Operational Gap Analysis
“What must change to sell at premium prices?”

Output

✔ Operations & Compliance Checklist

🗓 DAY 3 — FINANCIALS, INVESTORS & EXECUTION (Optional but Highly Recommended)

Module 7: Financial Strategy & Profitability

Duration: 1.5 hours

Topics

  • Cost of production (tree → chip → oil)
  • ROI timelines in agarwood
  • Pricing strategies by market
  • Capital structuring (equity, JV, tree investment)

Activity

📈 Basic Financial Modeling
Participants estimate:

  • Cost per tree
  • Cost per kg of chips
  • Revenue scenarios

Output

✔ Financial Assumptions & ROI Snapshot

Module 8: Go-To-Market & Branding Strategy

Duration: 1 hour

Topics

  • Selling raw vs branded products
  • B2B buyers vs luxury brands
  • Storytelling for premium agarwood
  • Trade shows, digital platforms, direct buyers

Activity

🎯 Market Entry Strategy Design

Output

✔ Go-To-Market Strategy

Module 9: Implementation, KPIs & Governance

Duration: 1 hour

Topics

  • Turning strategy into action
  • KPIs for agarwood enterprises
  • Monitoring yields, quality, sales
  • Governance structures for cooperatives & corporations

Activity

🧭 Execution Plan Workshop

Output

✔ 12–24 Month Action Plan with KPIs

📦 FINAL DELIVERABLES (Per Participant)

  • Agarwood Market Positioning Map
  • Strategic Vision & Mission
  • Business Model Canvas
  • 5–10 Year Strategic Roadmap
  • Financial & ROI Snapshot
  • Go-To-Market Strategy
  • Executable Action Plan

🚀 Optional Add-Ons

  • Investor Pitch Deck Workshop
  • Cooperative or Franchise Model Module
  • Advanced Agarwood Technology & IP Strategy
  • Export Readiness Bootcamp

If you want, I can:

  • Convert this into PowerPoint slides
  • Create a trainer’s manual
  • Add Philippine-specific data & regulations
  • Brand this under Oud Academia / Crown Institute

Just tell me how you want to deploy it 👌