Here’s a TESDA-aligned module on pricing strategies for artisanal and luxury agarwood jewelry, suitable for training manuals, learner guides, and UTPRAS documentation. This module complements your branding and packaging training by equipping trainees to position their products effectively in the market.
💰 Pricing Strategies for Artisanal and Luxury Agarwood Jewelry
1. Objective
Trainees will learn to:
- Understand the factors influencing pricing of agarwood beads and jewelry
- Apply strategies for artisanal and luxury markets
- Calculate cost-based, value-based, and competitive pricing
- Integrate branding, quality, and market positioning into pricing decisions
2. Importance of Pricing Strategy
- Pricing determines market perception, competitiveness, and profitability
- Artisanal and luxury products rely on perceived value, uniqueness, and quality
- Proper pricing balances material costs, labor, brand value, and profit margin
- Supports sustainable business growth and market credibility
3. Factors Affecting Pricing
| Factor | Description |
|---|---|
| Material Costs | High-resin agarwood beads, metals, natural fibers, and sustainable packaging |
| Labor & Craftsmanship | Hand-drilling, polishing, finishing, and design expertise |
| Resin Grade & Aroma Quality | Grade A vs. Grade B beads, intensity and uniqueness of scent |
| Design Complexity | Multi-strand pieces, mixed-media designs, cultural motifs |
| Brand Positioning | Artisanal, luxury, heritage, or eco-conscious brand identity |
| Market Demand | Local vs. international, niche vs. mass-market appeal |
| Packaging & Presentation | Sustainable, premium packaging adds perceived value |
| Overheads & Distribution | Workshop costs, logistics, taxes, and retail margins |
4. Pricing Strategies
a. Cost-Based Pricing
- Formula: Total Cost + Desired Profit Margin
- Accounts for materials, labor, packaging, and overhead
- Useful for artisanal pieces with clear production costs
b. Value-Based Pricing
- Price based on perceived value to the customer
- Factors: aroma intensity, resin grade, design uniqueness, and brand story
- Common for luxury or collectible pieces
c. Competitive Pricing
- Compare similar products in local and international markets
- Adjust price according to quality, resin grade, and design differentiation
d. Tiered Pricing
- Create product lines with different grades and price points:
- Everyday wear: affordable Grade B/C beads
- Premium/luxury: high-resin Grade A beads, unique designs
- Allows broad market coverage without diluting brand prestige
5. TESDA-Aligned Learning Outcomes
After completing this module, trainees should be able to:
- Calculate production costs and profit margins for agarwood jewelry
- Apply value-based and competitive pricing strategies
- Position products appropriately for artisanal or luxury markets
- Adjust pricing based on resin grade, design complexity, and branding
- Explain pricing decisions to customers or investors clearly
6. Practical Workshop Activity
- Trainees select finished jewelry pieces and calculate production costs
- Develop pricing proposals for:
- Artisanal/affordable line
- Luxury/high-resin line
- Present pricing rationale to instructor or peer group
- Instructor evaluates cost accuracy, market alignment, and value justification
- Optional: simulate selling to a target market to test perceived value
7. Tips for Effective Pricing
- Never undervalue high-resin or artisan-grade beads; aroma and craftsmanship justify premium pricing
- Include overheads, packaging, and labor to ensure sustainable profit
- Monitor market trends and competitor offerings regularly
- Communicate brand story and value to justify luxury pricing
- Use tiered lines to reach multiple consumer segments without brand dilution
If you want, I can now compile all your modules—from raw material selection, bead crafting, finishing, scent preservation, and packaging, to branding and pricing—into a full TESDA-compliant curriculum, including competency mapping, assessment rubrics, and UTPRAS-ready documentation.
Do you want me to proceed with that?