Here’s a TESDA- and Oud Academia–aligned module on Pricing Strategies (Local vs. Export) for agarwood leaf tea, designed for food-grade, non-resin leaves, premium branding, and market-ready positioning.
Pricing Strategies: Local vs. Export
Food-Grade Agarwood Leaf Tea
1. Core Principle
“Pricing reflects quality, production costs, market positioning, and target audience expectations.”
Agarwood leaf tea commands premium pricing due to rarity, aroma, and ethical sourcing. Effective pricing strategies balance production costs, market standards, consumer perception, and regulatory compliance.
2. Cost Considerations
| Factor | Notes |
|---|---|
| Production Costs | Planting, pruning, harvesting, drying, packaging, desiccants/nitrogen flushing |
| Processing & Labor | Quality control, sensory profiling, functional blends, packaging |
| Sustainability & Ethical Sourcing | Premium due to ESG initiatives, fair compensation, and community impact |
| Packaging Format | Loose leaf, tea bags, pyramid sachets – affects cost per unit |
| Shelf-Life Management | Barrier packaging, storage, and quality monitoring increase costs |
| Regulatory Compliance | FDA-PH labeling, export permits, and certifications |
3. Local Market Pricing Strategy
| Strategy | Rationale | Implementation Notes |
|---|---|---|
| Premium Tier | Target niche tea enthusiasts and gift markets | Single-origin, functional blends, artisanal packaging |
| Accessible Tier | Broader consumer reach | Standard blends, smaller packs (e.g., tea bags) |
| Promotional Offers | Introduce new products or seasonal blends | Bundled sets, festival promotions |
| Community Story Highlight | Value-added narrative justifies price | Showcase farmer profiles, ESG impact |
4. Export Market Pricing Strategy
| Strategy | Rationale | Implementation Notes |
|---|---|---|
| Premium / Luxury Positioning | Foreign markets value rarity, single-origin, and ethical sourcing | Loose leaf, pyramid sachets, artisan packaging |
| Currency & Tariffs Consideration | Account for shipping, duties, and taxes | Include cost of compliance with import/export regulations |
| Packaging Differentiation | Functional blends vs. single-origin teas | Attractive, culturally sensitive, and protective packaging |
| Traceability & Certification | Strengthens perceived value | Organic, fair trade, or sustainability certifications |
| Market Research Alignment | Match local premium pricing in high-value markets | Compare similar herbal teas and niche wellness beverages |
5. TESDA-Aligned Learning Outcomes
Learners will be able to:
- Calculate production, processing, packaging, and compliance costs
- Identify pricing tiers for local and export markets
- Apply value-based pricing using sensory quality, single-origin, functional blends, and ethical sourcing
- Develop marketing and narrative strategies to support pricing
- Adjust pricing based on market demand, regulatory requirements, and export logistics
6. Integration with Other Modules
- Sensory Profiling & Aroma Release: higher quality justifies premium pricing
- Ethical Sourcing & Community Stories: adds value and differentiates product
- Packaging & Shelf-Life Management: impacts unit cost and pricing tiers
- Food vs Wellness Narratives: messaging supports premium positioning
7. Regulatory & Export Notes
- Pricing should reflect FDA-PH and ASEAN compliance costs
- Transparent pricing supports traceability, quality claims, and consumer trust
- Export pricing must consider duties, tariffs, and logistics costs while maintaining profitability
8. Training Disclaimer
This module applies to food-grade agarwood leaves and functional blends.
Pricing strategies should be updated regularly based on costs, market trends, and regulatory requirements.
✅ Ideal For:
- TESDA CBLM & marketing modules
- Oud Academia premium tea production, functional blends, and export readiness courses
- Plantation SOPs for costing, packaging, and market positioning
- Export-ready loose leaf, tea bag, and pyramid sachet products
I can next create:
- A visual infographic showing local vs. export pricing strategy workflow
- A pricing template including production cost, packaging, ESG premium, and margin calculations
- Integration into TESDA submission package alongside sensory profiling, ethical sourcing, and branding modules
Do you want me to make the local vs export pricing infographic next?