Course Description
This masterclass bridges the art and science of scent creation with the power of branding and storytelling. It empowers participants to design, position, and communicate their own Oud-based fragrance or wellness line — from concept to luxury presentation.
Learners will explore the sensory language of scent, emotional branding strategies, and global perfume market trends. By the end of the course, participants will have developed a brand concept, scent story, and product identity that authentically reflects their creative vision and target audience.
This course is ideal for aspiring perfumers, brand founders, creative entrepreneurs, and anyone seeking to master the intersection of artistry and business in the world of Oud and fine fragrance.
Course Objectives
Participants will learn to:
- Understand the principles of scent design and olfactory branding.
- Translate brand identity into sensory storytelling.
- Develop creative direction for Oud-based products.
- Design packaging, naming, and presentation aligned with luxury and wellness markets.
- Build a market-ready concept with a clear narrative, positioning, and brand essence.
Course Modules
Module 1: The Essence of a Brand
- The psychology of scent and brand perception
- Scent as identity: how fragrance evokes emotion and memory
- Case studies of iconic fragrance brands and luxury labels
Module 2: Fragrance Storytelling & Creative Concept Development
- Crafting your fragrance narrative: inspiration, culture, and emotion
- Building a scent identity (archetypes, themes, and symbols)
- Storytelling through brand tone, visuals, and naming conventions
Module 3: Designing an Oud Brand
- Positioning Oud within luxury, wellness, and artisan markets
- Creating product collections: perfumes, candles, oils, teas, or wellness blends
- Infusing authenticity and heritage into modern branding
Module 4: Visual & Sensory Branding
- Designing packaging and visual identity systems
- Choosing color palettes, typography, and materials for luxury appeal
- Aligning scent, sight, and touch for multisensory harmony
Module 5: Marketing, Pricing & Presentation
- Developing a brand launch strategy
- Story-driven product presentation and experiential marketing
- Pricing for value and market segmentation
- Crafting investor decks or brand lookbooks
Module 6: Building Your Signature Brand Concept
- Workshop: From scent to story to brand identity
- Pitching and presenting your Oud-based product line
- Mentored feedback and refinement of final concept
Learning Activities
- Scent creation and storytelling workshops
- Brand moodboard and narrative exercises
- Logo and packaging design exercises
- Peer review and brand pitch simulation
Final Output
Each participant will complete:
- A Brand Identity Portfolio, including:
- Brand name & story
- Scent concept description
- Visual identity draft
- Product line overview and mock-up presentation
Certification
Participants will receive a
Certificate of Mastery in Art of Scent Design & Branding
from Oud Academia – Artisanal & Perfumery Division
Suggested Course Fee:
₱12,000 – ₱18,000 (inclusive of branding workbook, creative materials, scent samples, and consultation session)