12.2 Product Diversification (Chips, Oil, Luxury Wood)

Qualification Level: TESDA NC I – Sustainable Agarwood Enterprise Management
Crop Focus: Agarwood (Aquilaria spp.)
Objective: Introduce strategies for diversifying Agarwood products to maximize revenue, reduce risk, and enter multiple market segments

I. INTRODUCTION

Agarwood can be processed into multiple products: raw chips, essential oils, or luxury wood items.
Product diversification allows farmers and enterprises to capture higher value, mitigate market fluctuations, and reach various buyers.

Key Principle: Diversification enhances profitability and market resilience while supporting sustainable harvesting practices.

II. MAIN PRODUCT CATEGORIES

1. Agarwood Chips / Raw Resin

  • Source: Harvested from resin-rich heartwood
  • Market: Perfume manufacturers, incense producers, traditional medicine suppliers
  • Pros: Minimal processing, quick revenue
  • Cons: Lower margin compared to processed products

Best Practices:

  • Sort chips by grade, size, and resin content
  • Store in airtight, dry containers
  • Maintain traceability and quality records

2. Agarwood Oil / Essential Oil

  • Source: Extracted from resinous wood through steam distillation or CO₂ extraction
  • Market: Perfume, aromatherapy, cosmetics industries
  • Pros: High-value product, niche market, longer shelf-life
  • Cons: Requires equipment, technical know-how, and careful handling

Best Practices:

  • Use high-grade resin for oil extraction
  • Maintain purity, hygiene, and proper storage
  • Follow traceability and compliance standards

3. Luxury Agarwood Wood

  • Source: Sections of resin-infused wood suitable for carving, furniture, or ornamental use
  • Market: Artisans, luxury furniture makers, cultural and ceremonial items
  • Pros: High-value, limited supply creates premium demand
  • Cons: Requires skilled craftsmanship and selective harvesting

Best Practices:

  • Preserve structural integrity during harvest
  • Store in controlled environment to prevent cracking or warping
  • Consider certification or labeling to enhance market value

III. VALUE-ADDED STRATEGIES

  • Blended products: Combine small resin chips with oil for artisanal incense or sachets
  • Custom packaging: Market small, branded gift items or premium sets
  • Educational / experiential products: Include farm tours, resin sampling, or DIY kits for niche markets
  • Branding: Build reputation for quality, sustainability, and traceability

IV. MARKET CONSIDERATIONS

  • Local vs. international demand: Oil and luxury wood have higher export potential
  • Quality grading: Implement grading systems for chips, oil purity, and wood quality
  • Traceability: Record tree ID, harvest date, resin grade, and processing method
  • Certification: Organic or sustainably harvested certification increases market access

V. BEST PRACTICES FOR DIVERSIFICATION

  1. Harvest selectively to protect tree health and future resin cycles
  2. Apply quality control standards for each product type
  3. Maintain proper storage and handling for resin, oil, and wood
  4. Monitor market trends to determine optimal product mix
  5. Integrate traceability systems across all products

VI. TESDA NC I PERFORMANCE STANDARD

Learner must demonstrate ability to:

  • Identify potential Agarwood product lines (chips, oil, luxury wood)
  • Apply proper harvesting, processing, and storage techniques
  • Maintain quality control and traceability for each product type
  • Assess market suitability and value for diversified products

VII. FARMER-FRIENDLY CHECKLIST

☐ Sort harvested resin and wood by grade and quality
☐ Decide on product type based on tree maturity, resin quality, and market demand
☐ Process oil using approved extraction methods
☐ Store chips, oil, and wood under appropriate conditions
☐ Maintain traceability and batch records for all products
☐ Explore value-added and branding opportunities


Key Takeaway: Diversifying Agarwood products into chips, oil, and luxury wood maximizes revenue, spreads market risk, and strengthens the enterprise’s position in both local and international markets.