1. Executive Summary
- Business Name & Legal Structure: (e.g., Crown Agroforestry Plantations Inc.)
- Business Concept: Sustainable Agarwood cultivation and value-added products (chips, oil, incense, luxury items).
- Value Proposition: High-quality, ethically sourced, traceable Agarwood products for domestic and international markets.
- Market Opportunity: Demand in luxury, wellness, and artisanal segments.
- Financial Highlights: Projected revenue, ROI, breakeven period, key investment ask.
2. Vision & Mission
- Vision: “To be the leading producer of premium, sustainable Agarwood products globally, integrating ecological stewardship, cultural heritage, and economic prosperity.”
- Mission:
- Cultivate high-quality Agarwood through sustainable agroforestry practices.
- Develop premium value-added products across wellness, luxury, and artisanal segments.
- Empower local communities and farmers through cooperative models and technical training.
- Promote global recognition of Philippine Agarwood as ethically sourced and traceable.
3. Business Objectives
- Short-term (1–3 years): Establish plantations, develop core products, secure local markets.
- Mid-term (3–5 years): Expand value-added production, enter export markets, brand recognition.
- Long-term (5–10 years): Become a regional leader, introduce innovation in product lines, sustainable scaling.
4. Operations Plan
- Production & Plantation Management
- Nursery & Seedling Propagation: Shade nets, mycorrhizal inoculation, Fusarium oxysporum inoculation.
- Plantation Layout: Agroforestry integration with other high-value crops.
- Maintenance: Irrigation, pruning, fertilization, pest/disease management.
- Harvesting & Processing: Chips, oil distillation, resin extraction.
- Value-Added Product Development
- Product lines: Chips, oil, incense, candles, beads, perfumery blends.
- Quality grading & control.
- Packaging & branding strategies (luxury, wellness, artisanal).
- Supply Chain & Distribution
- Domestic retail & e-commerce channels.
- Export logistics: CITES compliance, traceability, certifications.
- Human Resources
- Plantation managers, agronomists, lab technicians, artisans, marketing team.
5. Marketing & Sales Strategy
- Market Segmentation: Domestic wellness & spiritual markets, luxury perfumery, artisanal collectors, export markets in Middle East, EU, Japan.
- Branding: Sustainability, authenticity, heritage, quality.
- Promotion: Trade shows, online campaigns, collaborations, influencer marketing.
- Sales Channels: Direct-to-consumer, B2B (perfumeries, luxury retailers), export partnerships.
6. Financial Plan
- Start-up Costs
- Land acquisition / lease
- Nursery & plantation setup
- Equipment (distillation units, lab equipment, packaging machinery)
- Initial labor & operational expenses
- Revenue Streams
- Primary: Chips, oil, resin-based products.
- Secondary: Incense, candles, jewelry, perfumes.
- Tertiary: Training, workshops, tourism experiences.
- Financial Projections
- Revenue Forecast: 3–5 years
- Operating Expenses: Labor, fertilizers, utilities, maintenance
- Profit & Loss: Gross margin, net profit
- Break-even Analysis
- ROI & Payback Period
- Funding Requirements
- Investment ask, equity/debt structure
- Expected returns and exit strategy for investors
7. Risk Management
- Environmental risks: Climate, pests, diseases
- Market risks: Price volatility, competition
- Regulatory risks: CITES compliance, export licensing
- Mitigation strategies: Insurance, diversified product lines, R&D
8. Appendices
- Technical protocols (inoculation, distillation)
- Product photos & samples
- Market research data
- Certifications & legal documents