10.2 Stakeholder Engagement

Here’s a course-ready section for Module 23: Stakeholder Engagement (Government, Communities, Sponsors) for Oud Academia:


Building Partnerships for Oud Heritage and Exhibition Success

Purpose: Explore strategies for engaging key stakeholders—government bodies, local communities, artisans, and sponsors—to ensure ethical, sustainable, and impactful Oud exhibitions and heritage initiatives.

Learning Outcomes:
By the end of this module, students will be able to:

  1. Identify and categorize key stakeholders in Oud heritage projects.
  2. Develop effective engagement strategies that balance cultural respect, collaboration, and organizational goals.
  3. Integrate stakeholder input into exhibition design, programming, and sustainability initiatives.
  4. Evaluate partnerships for ethical compliance, mutual benefit, and long-term impact.

1. Key Stakeholders

  • Government & Regulatory Bodies: Cultural ministries, environmental agencies, forestry departments, and trade authorities.
  • Local Communities & Artisans: Indigenous knowledge holders, farmers, craftsmen, and spiritual custodians.
  • Sponsors & Funding Partners: Corporate donors, philanthropic organizations, and private investors.
  • Academia & Research Institutions: Universities, botanical gardens, and conservation organizations.
  • Audiences & Consumers: Visitors, online participants, and collectors whose engagement drives impact.

2. Engagement Principles

  1. Transparency: Clearly communicate objectives, roles, and benefits to all stakeholders.
  2. Mutual Respect: Recognize cultural knowledge, traditional practices, and local priorities.
  3. Collaboration: Co-create content, programming, and experiences where possible.
  4. Accountability: Establish clear reporting and feedback mechanisms.
  5. Sustainability: Ensure long-term ecological, social, and economic impact.

3. Engagement Strategies

StakeholderStrategyExample
GovernmentRegulatory alignment, permits, advocacyObtain CITES clearance and environmental approvals
CommunitiesCo-curation, storytelling, capacity-buildingInclude artisan narratives and ritual knowledge in exhibits
SponsorsBranding partnerships, impact reportingHighlight ethical sourcing and community development projects
AcademiaResearch collaboration, knowledge exchangeDocument Agarwood biology, resin chemistry, and cultivation methods
AudiencesParticipation, feedback loopsInteractive workshops, surveys, and digital engagement tools

Key Insight: Effective engagement ensures that Oud exhibitions are ethically grounded, culturally authentic, and broadly supported.


4. Teaching Activities

  1. Stakeholder Mapping Exercise: Identify stakeholders for a hypothetical Oud exhibition and analyze their roles, needs, and influence.
  2. Engagement Plan Workshop: Students design strategies for collaboration, communication, and co-creation.
  3. Discussion Prompt: “How can stakeholder engagement strengthen both ethical stewardship and visitor experience in Oud heritage projects?”
  4. Case Study Analysis: Review successful exhibitions or heritage projects that balanced government, community, and sponsor engagement.

Reflection Question

How can inclusive, transparent, and collaborative stakeholder engagement ensure that Oud heritage initiatives are culturally authentic, ethically responsible, and sustainable?


I can next combine all Module 23 sections into a fully illustrated Module 23 slide deck, featuring:

  • Stakeholder mapping diagrams
  • Engagement strategies flowcharts
  • Co-creation and feedback loops
  • Examples of government, community, and sponsor collaboration

Do you want me to prepare that Module 23 slide deck next?