Beyond its economic and ritual significance, Agarwood (Oud) has inspired mythology, folklore, and poetry across civilizations. This module explores how Oud has been celebrated in literature, legend, and artistic expression, shaping cultural narratives and symbolic meanings that continue to influence contemporary luxury and perfumery traditions.
Topics Covered
- Indian Mythology and Literature
- References in Vedic texts and Ayurvedic manuscripts.
- Legends linking Agarwood to divine favor, spiritual elevation, and sacred offerings.
- Symbolism in poetic imagery: fragrance as a metaphor for purity and enlightenment.
- Chinese and Japanese Literary Traditions
- Role of Oud in classical Chinese poetry and Taoist writings.
- Japanese Kōdō rituals and poetry celebrating the ephemeral beauty of fragrance.
- Literary metaphors linking scent with meditation, aesthetics, and transience.
- Arabian Myths and Classical Poetry
- Oud as a symbol of royalty, devotion, and luxury in pre-Islamic and Islamic poetry.
- Use in qasidas, odes, and romantic literature to evoke divine presence or noble character.
- Legends surrounding the origin of Agarwood in sacred forests and its mystical properties.
- Southeast Asian Folklore
- Malay, Thai, and Indonesian tales connecting Oud with spirits, healing, and sacred rituals.
- Artistic traditions: carvings, incense ceremonies, and local oral poetry celebrating its aroma.
- Integration of folklore into ritualized artisanal practices and local trade customs.
- Symbolism Across Cultures
- Oud as a metaphor for purity, transcendence, and luxury.
- Its fragrance as an emotional and spiritual connector in myth and literature.
- Influence on modern branding: storytelling in perfumes, luxury products, and artisanal Oud craft.
Outcome:
Participants will:
- Appreciate the mythological and literary significance of Oud across major civilizations.
- Understand how cultural narratives shaped the perception of Oud as sacred, luxurious, and mystical.
- Learn to leverage these narratives in modern perfumery, cultural branding, and heritage education.